🔖 EU wants to label your AI content

Bark bark! Pauly here from Great Robot. We're like your favorite barista, serving you a daily shot of high-octane AI business buzz.

Here’s what we’re brewing up for today:

• 🗞️ EU wants companies to label their AI-generated content

• 🗞️ You can save 5+ marketing hours a week with AI, survey says

• 🛠 Repurpose.io: Automate your social media content workflow

• 💡 Learn how to create faceless TikTok videos in 30-min or less

• 🗞️ OpenAI releases best practices on how to use ChatGPT

🗞️ News

EU Urges Major Tech Companies to Label AI-Generated Content

The European Union is urging large online platforms, including Google and Meta, for more effective measures in the fight against false information. This includes a request to label text, photos, and other content generated by AI.

This voluntary request will become a legal requirement by the end of August under the EU’s Digital Services Act. The EU's approach may significantly influence business practices, necessitating more transparency in AI-generated content.

Key takeaways:

• The EU urges tech companies like Google and Meta to label AI-generated content, aiming to bolster the fight against disinformation

• Microsoft's Bing and Google's Bard are encouraged to build safeguards against disinformation spread by "malicious actors"

• Twitter has dropped out of the voluntary pact, earning a stern rebuke from EU Commission Vice President Vera Jourova

• The EU is fast-tracking laws to protect people from harmful online content under the Digital Services Act

Why This Matters: This EU initiative puts a spotlight on the transparency of AI-generated content and a potential future where all content created by AI is labeled. Will this give an edge to human-created content?

Marketers Can Save 5 Hours a Week with Generative AI, Study Shows

A groundbreaking study by Salesforce explores AI's transformative marketing potential. Over 1,000 marketers across the US, UK, and Australia took part, unveiling intriguing insights into the budding adoption of this advanced technology.

Current trends suggest that generative AI, used by a surprising 51% of those surveyed, could save marketers approximately five hours of work per week. This shift is setting the stage for a substantial efficiency uptick in the field.

Here’s what we know from the study:

• AI is beginning to transform roles within the marketing sector, with 51% of marketers exploring its application in their work

• The technology is being used in diverse ways, from campaign planning and personalization to SEO strategy

• 71% of marketers surveyed believe generative AI will eliminate busy work, allowing them to focus on more strategic initiatives

• However, there’s a learning curve: 39% of marketers currently don't know how to effectively utilize AI at work

• Also, 73% of marketers are concerned about AI's lack of human contextual knowledge, and 76% worry about new security risks

Our Take: The integration of AI in marketing can open avenues for unprecedented productivity, potentially transforming business operations and yielding a competitive edge in a rapidly digitizing marketing world.

🛠 Tools

Repurpose.io: Automate Your Social Media Content Workflow

Meet Repurpose.io, your ultimate tool for content repurposing and distribution. One post, multiple platforms - it's as simple as that.

Say goodbye to content headaches and hello to a smoother, more efficient workflow.

How Repurpose.io Transforms Your Content Workflow

Imagine a world where you create just one social media post and publish it across all your platforms. Well, that's exactly what Repurpose.io does:

• Repurpose Social Media Content: This tool takes a single social media post, tailors it for different platforms, and automatically publishes 🔄

• Convert Audio to Video: No more fiddling with fancy software. Just feed your audio into Repurpose.io and out pops a beautiful video 🎬

• Convert Video to Audio: Got a video? Turn it into a podcast episode quicker than you can say "Repurpose.io" 🎧

• Supports Multiple Accounts: Repurpose.io works seamlessly across multiple accounts, keeping your content game strong 💪

While Repurpose.io works wonders, it might not nail every platform's native content style. But hey, it's still a time-saving marvel.

Top Ways to Use Repurpose.io for Content Mastery

Repurpose.io is like a magic wand for various types of creators, helping them repurpose and distribute their content effortlessly.

• Social Media Creators: No need to create separate posts for each platform. Post once, and let Repurpose.io do the rest 🌐

• Video Creators: Got a great video? Let Repurpose.io turn it into a podcast or blog post 📹

• Live Streamers: Transform your live sessions into bite-sized clips or full-length podcasts with a few clicks 🎥

• Podcasters: Use Repurpose.io to convert your audio into a stunning video or a social media post 🎙️

• Marketing Agencies: With Repurpose.io, you can manage multiple clients' accounts without breaking a sweat 💼

However, while Repurpose.io can be your digital superhero, it's not a content strategist. It can't decide the best content for each platform - that's where your genius comes in. Visit Repurpose.io for more!

We spend hours researching the best AI business tools so you don't have to. You can check out our full list of top-rated AI business software here, which includes rankings by category as well as competitor comparisons.

💡 Tactics

Craft Faceless TikTok Videos Using AI in 30 Minutes

Want to grow your TikTok audience while barely lifting a finger? In this how-to, we’ll teach you how to create faceless TikTok videos that can go viral using AI.

Key Takeaways:

• Harness AI to generate eye-catching TikTok content ideas in a jiffy

• Convert your text into smooth, human-like audio using AI

• Effortlessly turn static images into dynamic videos with AI

• Assemble, edit, and polish your TikTok video seamlessly

Follow These Steps:

1. Generate Ideas: Use Cohesive's 'hook generator' to generate content ideas. From there, head to ChatGPT to write scripts based on your hook idea. You can also ask ChatGPT for the hooks themselves 🧠💡

2. Text-to-Audio: Use ElevenLabs to convert your text into audio. Your script now speaks! 🎤🎧

3. Create Image: Generate related images on Midjourney and keep TikTok's aspect ratio in mind. You can ask ChatGPT for Midjourney prompts based on the script or hook ideas it gives you 📸🖼️

4. Animate Video: Animate images with LeiaPix Converter. Your images are in motion! 🔄🎥

5. Edit Video: Import clips and audio into DaVinci Resolve. Edit for engagement, keeping the video around 15-30 seconds 🎞️⚙️

6. Add Caption: Use Descript or CapCut to add captions that align with the audio. Export your video, and voila, TikTok-ready! 📝✨

For more information on this tactic, check out the full video tutorial.

🗞️ Small Snacks

OpenAI releases best practices on how to use ChatGPT

Zoom can now give you AI summaries of the meetings you’ve missed

OpenAI boss 'heartened' by talks with world leaders over will to contain AI risks

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