🚀 Google launches AI advertising tools, Microsoft counters

Pauly here, your tail-wagging techie, dishing up another plate of AI business insights. Looks like Google and Microsoft are trying to take each other’s lunch.

Luckily for you, I got a full meal cooked up:

• 🗞️ Google adds AI to its suite of Search advertising tools

• 🗞️ Microsoft unveils new AI abilities for ChatGPT, Bing, and Windows

• 🛠 Use Ravyn.app for AI-driven sales enablement via customer insights

• 💡Learn to use AI to create YouTube content and grow your audience

• 🗞️ ChatGPT competitor Anthropic raises $450 million Series C round

🗞️ News

Google’s New AI Features Officially Added to its Advertising Toolbox

At Google Marketing Live, Google unveiled their latest big bet on AI, introducing new tools to supercharge your Google Ads experience. If you advertise on Google, this won’t be just your everyday upgrade.

They've revealed game-changers like a conversational interface to simplify ad creation, dynamic ad headlines that align with search queries, AI-backed ad generation from landing pages, and powered-up custom assets created by…you guessed it, AI.

Here’s what was unveiled at the event:

• Google Ads has rolled out a conversational interface for campaign creation, leveraging AI to streamline your Search ad setup

• The AI can now use your landing page content to create effective keywords, headlines, descriptions, and other ad assets

• Google is further enhancing its Search ads with dynamic headlines that align more closely to specific search context

• Google brings AI to its Performance Max tool, which learns from your brand's website to create custom assets, like AI-suggested images

• Search and Shopping ads will also now appear inside Google’s conversational AI experience in its Search platform

Our Take: This game-changing AI toolbox from Google could revolutionize your marketing strategy. The ability to create highly personalized ads, adapt on the fly, and engage more effectively offers a new way to boost brand visibility and conversions.

Microsoft Amps up AI Capabilities Across ChatGPT, Bing & Windows

Alright folks, fasten your digital seatbelts, because Microsoft is cruising even faster down AI Avenue. At its latest Microsoft Build developer conference, the tech mammoth unveiled an array of AI advancements.

The strategy? To amp up Bing and ChatGPT's capabilities, weaving them into our daily tech fabric even more tightly. This move isn't just about a glossy new AI coat it marks Microsoft's continued bid to compete with other big dogs like Google.

Here’s what we know from the conference:

• ChatGPT gets a boost with Bing integration, providing search-backed answers and web data for user queries

• Third-party plugins will not only integrate with Bing and ChatGPT, but also Microsoft 365, Windows, and Dynamics 365 via Copilot

• Copilot expands into Windows 11 to help edit and summarize documents, as well as offer personalized answers, suggestions, and perform tasks

• Copilot will also roll out to Power Pages in an effort to further power Microsoft’s low-code business website creation tool with AI

• In a bid to boost user safety, Microsoft is using new technology to help users determine if images are AI-generated based on their metadata

Why This Matters: Bing's chatbot upgrades and fresh third-party plugins transform mundane search experiences, prompting Bill Gates to call it a search killer. Plus, businesses can profit from the wide rollout of plugins by creating their own.

🛠 Tools

Ravyn: Skyrocket Sales Enablement With AI-Driven Insights

Introducing Ravyn, a lightning-fast AI sales enablement tool that automatically catalogs, organizes, tracks, and personalizes customer insights from your notes.

With Ravyn, you can seize upon valuable sales insights to deepen customer relationships, nurture leads, and close deals.

How Ravyn Boosts Sales Insights with AI Prowess

Ravyn doesn't just fetch sticks; it grabs crucial sales information to help your biz thrive. Equipped with game-changing features, it's a great sales enablement tool to help you maximize customer engagement.

• Automatic Customer Insights: Get the scoop on your customers with an AI tool that tracks customer insights from call notes, logs, and transcripts ⚡

• Robust Client Profiles: No more sifting through data; Ravyn takes these insights to compile complete profiles for your sales reps 🐺

• Smart Contact Segmentation: Effortlessly sort contacts into targeted groups with similar profiles, ensuring your messages are always on target 🎯

• Real-Time Engagement Tracking: Keep a close eye on customer interactions and never miss an opportunity to pounce on a lead 🐾

• Sales Goal Tracking: Set your sights on success and monitor your progress toward achieving those juicy sales targets 💰

Of course, Ravyn isn't without its limitations. For instance, it doesn’t offer full CRM functionality. But don't let that deter you; Ravyn's powerful features make it one of the top AI dogs in the sales world.

Top 5 Ways to Use Ravyn for Sales & More

Ravyn's got some serious bite when it comes to maximizing your business's sales performance. Here are the top ways you can put Ravyn to work:

• Personalized Marketing Campaigns: Use Ravyn's smart contact segmentation and client profiles to create laser-focused campaigns 🎯

• Startup Fundraising: Win over investors with personalized pitches based on Ravyn's insights into their preferences and needs 💰

• Sales Enablement: Equip your sales team with the power of Ravyn's insights, so they can close deals faster and more efficiently than ever 🏎️

• Nurturing Customer Relationships: Use Ravyn's engagement tracking to identify opportunities for personalized follow-ups ❤️

• Data-Driven Sales Strategy: With Ravyn's automatic customer insights and goal tracking, you can make adapt your sales strategy on the fly 🚁

While Ravyn is an undeniably powerful tool, it may not cater to every single use case. Nevertheless, for the majority of businesses, Ravyn is a sales insights powerhouse that saves you time and helps you better nurture relationships. Visit Ravyn for more!

We spend hours researching the best AI business tools so you don't have to. You can check out our full list of top-rated AI business software here, which includes rankings by category as well as competitor comparisons.

💡 Tactics

How to Use AI to Create YouTube Content & Grow Your Audience

Ready to turbocharge your YouTube channel’s content and rake in those views? AI tools are here to help you work smarter, not harder.

Key Takeaways:

• Use AI tools to find the best keywords and topics for your YouTube channel

• Generate video ideas, scripts, and voiceovers with ease using AI

• Create eye-catching videos, thumbnails, titles, and descriptions with AI

Follow These Steps:

1. Research Keywords & Topics: Head to vidIQ, do some research, and find the best keywords and topics for your YouTube channel 🧠

2. Generate Video Ideas: Use ChatGPT and ask for 50 video ideas about your chosen topic 🎬

3. Create Voiceovers: Go to Speechify, upload your script, and let it generate a natural-sounding voiceover 🎤

4. Craft Videos: Visit InVideo, upload your script and voiceover, and create a video using stunning stock footage 🌟

5. Design Thumbnails: Make an amazing YouTube thumbnail using a free account on Canva 🎨

6. Optimize Titles & Descriptions: Return to ChatGPT, request a video title and YouTube description, then copy, paste, and upload to YouTube 📈

For more information on this tactic, check out the full video tutorial.

You can also refer a friend using the share button below to access our full list of AI tactics. Included are both how-to articles and full video tutorials by category👇

🗞️ Small Snacks

AI Claude developer Anthropic raises $450M in Series C round

Adobe is adding AI image generator Firefly to Photoshop in the second half of 2023

Software company CEO says using ChatGPT cuts the time it takes to complete coding tasks from around 9 weeks to just a few days

White House pledges ‘road map’ for managing artificial intelligence

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An AI-powered superhero saving startups from common pitfalls, comic book art: