💧 Instagram leaks its own AI chatbot

Bark! Greetings from Pauly at Great Robot. We're like Apple’s new virtual reality goggles, except we actually look good.

Here’s what we got for today:

• 🗞️ Global consulting firm McKinsey has half its workforce using AI

• 🗞️ Leading newsrooms fight back against AI-generated content

• 🛠 Synthesia: create branded videos with AI avatars and voiceovers

• 💡 Learn how to create your entire brand identity with AI

• 🗞️ Instagram leaks its own upcoming AI chatbot

📣 Calling all entrepreneurs, business owners, and business leaders! We want to hear about your experiences with AI for a chance to be featured in the Great Robot newsletter. Apply for a featured spotlight here and get in front of like-minded innovators building more efficient, scalable businesses:

🗞️ News

McKinsey's AI Revolution Has Half its Workforce Using Tools Like ChatGPT

McKinsey & Company, the global consulting juggernaut, is making headlines with its significant adoption of generative AI tools. Nearly half of the firm's 30,000 employees across 67 countries are now utilizing generative AI tools like ChatGPT with gusto.

The firm has established strict guidelines for AI, ensuring careful and responsible use. This strategy emphasizes the non-disclosure of confidential information and is a stark contrast from other companies (like Samsung) that’ve banned use.

Here’s what we know:

• McKinsey employees are actively using generative AI tools such as ChatGPT, with guidelines to ensure confidentiality and effective use

• The company seems to be testing various leading generative AI services, as implied by Alex Singla, senior partner at QuantumBlack

• Use cases highlighted by McKinsey include coding, customer engagement, creative content generation, and content synthesis

• Client software developers reported productivity gains of 35-55% with generative AI, demonstrating potential benefits for other firms

• They approach AI in five key ways: IT stack and infrastructure, data, choosing the right AI model, UI and UX, and change management

Our Take: McKinsey's large-scale integration of AI serves as a benchmark, signaling that while some firms like Samsung and Apple have banned internal use, others are embracing the AI revolution. Which approach is right?

AI-Generated Content is Forcing Newsrooms to Fight Back

Newsrooms are prepping for a roller-coaster ride as they brace to shield their content from AI-driven aggregation and disinformation. Media leaders like The New York Times and NBC News have commenced preliminary discussions on potential strategies.

Generative AI, which crafts unique content based on public information, is shaking things up. And AI top dogs like ChatGPT and Bard, with their extensive training on public data, are raising questions about content ownership and misinformation.

Key takeaways:

• Newsrooms are gearing up to tackle AI's potential misuse, with talks underway for rule-setting

• Generative AI, capable of creating novel content in response to intricate queries, is becoming a major talking point

• OpenAI’s ChatGPT and Google’s Bard are raising concerns about uncredited content republishing and misinformation proliferation

• Digital Content Next published seven AI principles, addressing safety, IP compensation, transparency, and fairness

• AI's rapid development is causing urgency for rule and standard creation, with meetings and discussions surging among media entities

Why This Matters: This emerging dynamic in the AI landscape emphasizes the importance of understanding the implications of AI-driven content creation on ownership, transparency, and safety.

📣 Calling all entrepreneurs, business owners, and business leaders! We want to hear about your experiences with AI for a chance to be featured in the Great Robot newsletter. Apply for a featured spotlight here and get in front of like-minded innovators building more efficient, scalable businesses:

🛠 Tools

Synthesia: Create Branded Videos With AI Avatars & Voiceovers

Ever felt like creating talking head videos is harder than teaching a robot dog to fetch a frisbee? Well, no more!

Say hello to Synthesia, the AI video generation platform that turns plain text into fantastic videos using AI avatars and voiceovers in over 120 languages.

How Synthesia Transforms Text Into AI Video Content

Wondering what makes Synthesia such a treat? Here are the top-notch features that help you create AI videos in a flash:

• AI Avatars: Choose from a wide range of AI avatars or even create a custom one. You'll have the perfect face for every video 🤖

• AI Voiceovers: Need a charming voice? Synthesia's got you covered with realistic, multilingual AI voiceovers. Bonjour, Hola, and 你好! 🌍

• Create Videos From Text: Type your script and your AI avatar delivers the content with emotion, expression, and perfect lip-syncing 😮

• Customizable Video Templates: Pick a template, customize it to your heart's content, and let your videos shine bright 🌟

• Screen Recorder: Record your screen and add it to your videos. It's like having a built-in robot assistant (trust me on that). 🎥

While Synthesia offers great videos with AI avatars, they don’t offer many other types of video creation. Plus, sometimes, talking head AI avatars don’t seem as human as the real thing.

Top 5 Ways to Use Synthesia for Your Business

Here are the top 5 ways Synthesia can boost your business faster than a robot dog at its favorite digital dog park:

• Training Videos: Create engaging employee training videos without hiring actors or setting up a studio 🎓

• How-to Videos: Craft captivating tutorials to showcase your product's features, and watch the "likes" roll in 👍

• Marketing Videos: Launch irresistible ads with customized AI avatars that make your audience sit up and take notice 💰

• Explainer Videos: Simplify complex concepts with clear and concise visuals that even a robot dog could understand 💡

• Multilingual Content: Reach a global audience by effortlessly creating videos in multiple languages 🌐

While Synthesia is great for some use cases, it doesn’t solve every video need. Still, if you’re looking for quality videos with AI avatars, this tool is right for you. Visit Synthesia for more!

We spend hours researching the best AI business tools so you don't have to. You can check out our full list of top-rated AI business software here, which includes rankings by category as well as competitor comparisons.

💡 Tactics

Create Your Entire Brand Identity Design with AI

Ignite your creativity with AI and sculpt a brand that truly resonates. Together, we'll harness the power of artificial intelligence to craft an entire brand identity that captivates hearts and minds.

Key Takeaways:

• Utilize tools like ChatGPT and Midjourney to brainstorm brand names, values, and visual prompts that align with your business

• Generate your logo, icons, color palette, and other visual elements with Midjourney, using the brand prompts you've created

• Use traditional design tools to refine your AI-generated assets, bringing your unique touch to the final brand identity

Follow These Steps:

1. Use ChatGPT to Define Your Brand: Use ChatGPT to generate a brand name, brand values, and associated visual adjectives that define your brand 💡

2. Select Your Color Palette: Have ChatGPT recommend a three-tone color palette using your brand adjectives. Refine the colors until satisfied 🌈

3. Create Your Brand Assets: With Midjourney, craft a prompt that uses your brand values, visual adjectives, and color palette to create your brand assets. Use this prompt for all the assets you need, like a logo, packaging, and more 🖼️

4. Build a Brand Style Guide: Import the images you like into Figma. Extract key elements and colors to form a visual brand style guide 🖌️

5. Pick a Font: Ask ChatGPT for a font recommendation. Download, install, and incorporate it into your logo and other brand assets within Figma 📝

6. Finalize Your Brand: Refine chosen assets into a polished brand identity using your preferred design tools 🎯

For more information on this tactic, check out the full video tutorial.

You can also refer a friend using the share button below to access our full list of AI tactics, which includes both how-to articles and full video tutorials by category👇

🗞️ Small Snacks

Instagram may roll out its own AI chatbot in the near future

CNET is overhauling its AI policy and updating past stories

Why AI wasn't mentioned at all during Apple's big WWDC presentation

A.I. doomers are a ‘cult’ — here’s the real threat, according to Marc Andreessen

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Midjourney Pic of the Day

An AI-conducted symphony orchestrating harmonious collaboration among startups, Romanticism style: