🔮 Meta reveals its AI algorithms

Welcome to Great Robot. We’re like a mad scientist, brewing potions of AI business wisdom that are equal parts enlightening and electrifying.

Here’s what we’re mixing up today:

• 🗞️ Meta reveals AI algorithms behind Facebook & Instagram

• 🗞️ AI-written tweets are more persuasive than humans

• 🛠 Top 5 AI tools to automate and improve your copywriting

• 💡 Learn how to craft ChatGPT sequence prompts that work

• 🗞️ Salesforce launches Sales GPT and Service GPT

🗞️ News

Meta Unveils the AI Behind Facebook & Instagram

Meta has stepped up its game, responding to our collective cry for greater AI transparency. Just yesterday, they flung open the doors to the once-mysterious algorithms on Facebook and Instagram.

They've introduced nearly two dozen "system cards," each deciphering a different feature on their platforms. From the cryptic algorithms driving Instagram Stories to the unseen masters of your Facebook news feed, Meta is letting us in on their AI secrets.

Here’s what we know:

• Meta has released detailed "system cards" explaining how their AI chooses content for users across Facebook and Instagram

• The transparency move is in response to global legislation pushing for clearer disclosure from AI-using companies

• Meta's new tools allow users to customize their content feeds more thoroughly on both platforms

• The company now provides insights into how specific elements such as Instagram's recommended follows operate

• Meta is paving the way for external research by releasing a content library and an API with diverse Facebook and Instagram content

Why This Matters: With these system cards, you can now tailor your online experience more precisely, potentially reaching a wider audience. Being in the know about these AI processes might give you an edge in a market where digital visibility is gold.

AI-Written Tweets are More Convincing Than Humans

Picture this: Your audience sways more towards your AI-penned tweets than your hand-crafted, artisanal 280-character insights. Shocked? Well, the findings of a recent study reveal just that.

Digging into the brains of nearly 700 respondents, the study found people couldn't discern between tweets baked by ChatGPT and those penned by flesh-and-bone humans. Not only, but they found the AI tweets more persuasive.

Here’s what the study found:

• A recent study demonstrated people's increased susceptibility to AI-generated tweets over human-written content

• Test subjects had difficulty distinguishing between tweets penned by humans and those crafted by OpenAI's ChatGPT

• The AI-generated tweets were generally perceived as more convincing, regardless of their accuracy

• This raises concerns about the widespread use of AI because it can present incorrect information in a persuasive manner

Our Take: A world where AI's silver tongue rivals human wit provides both benefits and drawbacks. Your brand’s credibility could be on the line if misinformation is spread. But, leveraging AI's persuasive power could boost your message's impact and reach.

🛠 Tools

Top 5 AI Tools to Automate & Improve Your Copywriting

Improving your copywriting has a multitude of benefits — from drafting emails to crafting compelling social media content. But, writing good copy takes time and effort. Luckily, there are amazing AI tools that can automate and improve your copywriting.

We spent hours testing the leading AI copywriting tools to find the best:

• Copy.ai: Create premium sales and marketing copy in seconds (start free)

• Jasper: Craft on-brand content wherever you create (free 7-day trial)

• Writesonic: Create SEO-optimized and plagiarism-free content (start free)

• GrammarlyGo: AI assistant for bold, clear, mistake-free writing (free)

• Luna: Sales email writing assistant for personalized cold emails (start free)

Each of these options is great for automating and improving your copywriting. However, each provides its own unique benefit and excels at specific types of copy. So, be sure to choose the right one for your business needs!

💡 Tactics

How to Craft ChatGPT Prompts That Actually Work

There is a multitude of people offering ChatGPT prompts, but most of them are basic at best. Do yourself a favor and learn how to create repeatable sequence prompts that save you time and money with this thread:

If you find this thread valuable, follow me at @Evan_Tarv for more. Also, feel free to like and retweet the first tweet in the thread to show a friend some love.

🗞️ Small Snacks

Salesforce launches Sales GPT and Service GPT to ease customer interactions through generative AI

Microsoft announces new AI-powered personal shopper for Bing

The EU still needs to get its AI Act together after it’s taken two years to approve its AI regulations

Here are the industries with the highest potential for AI automation

🎁 Free Gifts

Craft the Perfect ChatGPT Prompts with our free prompt engineering cheat sheet and training video to create the perfect sequence prompts that work every time.

Choose the best AI tools for your business with our full list of top-rated AI software, which includes rankings by category as well as competitor comparisons.

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